Floral Design Entrepreneur Program

Creative Careers
Combined Hours: 
Course Type: 
Mentor Supported
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  • Objectives
  • Outline
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Our online training in Floral Design combined with our online training in Start Your Own Business will give you the information you need to combine a career designing floral arrangements with starting a successful florist business.  This program will help you to create the floral business you want. 

Floral Design

Our Floral Design course prepares students for a career designing floral arrangements and running a successful florist business. The course balances theory with practice, covering the history of design, artistic elements, floral anatomy, and nomenclature, along with techniques, tools, and specialties. Students will be prepared for the real business world with discussions on distribution, marketing, advertising, and the other industry-specific issues needed for success in the field.

Prerequisite(s): None

Start Your Own Business

Have you ever eaten a Mrs. Fields cookie? Used a MacBook? Listed to a podcast? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings and potential success. An entrepreneur is someone who has recognized an opportunity to start a business that other people may not have noticed. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late. Our Start Your Own Business course will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.

Prerequisite: None


** Course Subject to Change.

Floral Design

After completing this course, you should be able to:

  • Identify steps for harvesting and caring for flowers
  • Recall ways to design and compose flower arrangements for special occasions and life events
  • Recognize the tools and containers needed for floral arrangements
  • List the steps for cutting flowers properly and how to increase vase life
  • Identify the history of floral design throughout civilizations 

Start Your Own Business

After completing this course, you should be able to:

  • Define entrepreneurship
  • List the steps for developing a business plan
  • Recall methods for marketing your business
  • Recognize the concepts behind financing strategies
  • Differentiate between potential strategies for growing your business

Floral Design

Floral Design Module 1   
Harvesting and Care

  • Harvest Distribution
  • Flower Retailing
  • Product Presentation
  • Shop Layout
  • Careers
  • Continuing Education
  • Flower Nomenclature
  • Inflorescence Patterns
  • Postharvest Physiology
  • Metabolic Processes
  • Care and Handling
  • Refrigeration

Floral Design Module 2   
Design and Composition

  • Design and Style
  • Harmony and Unity
  • Color Schemes
  • Physiological Effects of Color
  • Balance
  • Proportion
  • Scale
  • Focal Point and Rhythm
  • Line and Form
  • Space and Depth
  • Texture
  • Fragrance

Floral Design Module 3    
Tools and Containers

  • Mechanics of Arrangement
  • Foundation
  • Wiring
  • Flower and Foliage Forms
  • Flower Shape Groups
  • Mixing Forms
  • Shapes of Floral Arrangements
  • Oriental Style
  • European Style
  • Geometric Design
  • Western Line Design
  • Knives and Clippers

Floral Design Module 4   
Special Occasions

  • Holidays
  • Expressing Sentiments
  • Seasonal Themes
  • Novelty Designs
  • Flowers to Wear
  • Corsages
  • Boutonnieres
  • Accessorizing Designs
  • Everlasting Design
  • Artificial Flowers and Foliage
  • Silk Flowers
  • Dried and Preserved Plant Material

Floral Design Module 5   
Oriental Style of Design

  • History of Floral Design
  • Flower Art in Ancient Civilizations
  • Egyptian Period
  • Greek Period
  • Sacred Lotus Flower
  • European Periods
  • Clean Lines of Nature
  • Simplicity
  • Symbolism
  • Careful Placement
  • Symbolic of Nature

Floral Design Module 6  
Weddings and Funeral Flowers

  • Contemporary Designs and Techniques
  • Classic-Mass Design
  • Traditional European Period Style
  • Mille Fleurs Design
  • Wedding Flowers
  • Floral Romance
  • Promotion and Advertising
  • Wedding Consultation
  • Sympathy Flowers
  • Trends and Regional Differences
  • Casket Sprays
  • Easel Sprays

Floral Design Module 7 
Flowers and Foliage

  • Cut Flowers
  • Plant Nomenclature
  • Hybrids
  • Cultivar
  • Pronunciation
  • Common Names
  • Techniques to Increase Vase Life
  • Conifer Greens
  • Grasses
  • Herbs
  • Bamboo
  • Leafy Stems

**Outlines are subject to change, as courses and materials are updated.**

Start Your Own Business

Start Your Own Business Module 1     
Entrepreneurs and Entrepreneurship  

  • Defining Entrepreneurship
  • Free-Enterprise System
  • What is a Small Business?
  • Paths to Enterprise Ownership
  • Benefits and Costs of Becoming an Entrepreneur
  • Lean Startup Methodology
  • What is a Business Plan?
  • Business Plan Components

Start Your Own Business Module 2   
Creating Business and Exploring Your Market

  • What Defines a Business?
  • Business Opportunity Decision Process
  • Your Competitive Advantage
  • Determining the Value of a Business
  • Product Life Cycle
  • Customer Research
  • Segment and Industry Research
  • Market Positioning

Start Your Own Business Module 3       
Marketing Mix and Smart Selling

  • The Marketing Mix
  • Product, Price, Place, Promotion
  • Advertising and Sales Promotion
  • Publicity Potential
  • Developing a Marketing Plan
  • Sales Call
  • Creating a Sales Force
  • Customer Relationship Management Systems

Start Your Own Business Module 4     
Costs and Financial Statements

  • Start-Up Investment
  • Estimate Value
  • Fixed and Variable Costs
  • Calculating Critical Costs
  • Income Statements
  • The Balance Sheet
  • Financial Ratio Analysis
  • Balance Sheet Analysis

Start Your Own Business Module 5    
Cash Flow, Taxes, and Financing Strategies

  • Cash Flow
  • Working Capital Cycle
  • Using a Cash Flow Statement
  • Capital Budgeting
  • Gifts and Grants
  • Debit and Equity Financing
  • Investing

Start Your Own Business Module 6
Legal Issues and Operating for Success

  • Business Legal Structures
  • Contracts
  • Commercial Law
  • Intellectual Property
  • Protecting Tangible Assets
  • Licenses, Permits, and Certificates
  • Production-Distribution Chain
  • Supply Chain Management
  • Defining Quality

Start Your Own Business Module 7
Management, Leadership, Financing, Licensing

  • The Entrepreneur as Leader
  • Business Management
  • Creating and Managing Organizational Culture
  • Ethical Leadership
  • Social Responsibility and Ethics
  • Focus Your Brand
  • Harvesting and Exiting Options
  • Creating Wealth by Selling a Profitable Business

**Outlines are subject to change, as courses and materials are updated.**

Ed4Career is committed to being both environmentally conscious and making it easier for you to study! We’re making your education mobile! All of our textbooks are now provided as eTextbooks*. You can access them on your laptop, tablet, or mobile device and can study anytime, anywhere.

The move away from physical books to eTextbooks means you get the latest, most up-to-date version available. This also makes your training more accessible, so you can study anywhere you have your phone or tablet. The best part is that all materials are included in your training cost so there are NO extra fees for books!**

*A few courses still have physical materials.

Floral Design

Upon successful completion this course, students will be prepared for an entry-level position in the field and to sit for the NCCB national certification exam to become a Certified Floral Design Associate (CFDA).

** Certification exams are not included in the cost of the course.**

 International Association for Continuing Education and Training (IACET)

Ed4Career has been approved as an Accredited Provider by the International Association for Continuing Education and Training (IACET). In obtaining this accreditation, Ed4Career has demonstrated that it complies with the ANSI/IACET Standard which is recognized internationally as a standard of good practice. As a result of the Accredited Provider status, Ed4Career is authorized to offer IACET CEUs for courses and programs that qualify under the ANSI/IACET Standard.

The Continuing Education Unit (CEU) was created by IACET as a measurement of continuing education. One (1) IACET CEU is equal to ten (10) contact hours of participation in an organized continuing education experience under responsible sponsorship, capable direction, and qualified instruction. Under IACET's care, the IACET CEU has evolved from a quantitative measure to a hallmark of quality training and instruction. For more information on IACET, visit www.iacet.org.

Internet Connection

  • Broadband or High-Speed - DSL, Cable, and Wireless Connections

*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

  • Processor - 2GHz Processor or Higher
  • Memory - 1 GB RAM Minimum Recommended


PC Software Requirements

  • Operating Systems - Windows 7 or higher
  • Microsoft Office 2013 or higher. Also, you could use a general Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers - Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • QuickTime, Windows Media Player &/or Real Player


MAC Software Requirements

  • Operating Systems - Mac OS x 10 or higher with Windows
  • Mac office programs or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx)
  • Internet Browsers- Google Chrome is highly recommended
    • Cookies MUST be enabled
    • Pop-ups MUST be allowed (Pop-up Blocker disabled)
  • The Kindle Reader App or VitalSource Bookshelf App are needed for many of our courses (No special equipment needed. This can be downloaded for FREE onto your computer.)
  • PowerPoint Viewer (if you do not have PowerPoint)
  • Adobe PDF Reader
  • Apple QuickTime Media Player